The 5 P’s to keep in mind when Planning a Professional Online Video
Plan: Having a plan is a very important first step and will help you get exactly what you want to achieve out of your video.
Your plan needs to include answers to the following questions:
- What
are your goals for the video?
- Who do you intend your audience to be?
- What topics will you cover?
- How many videos will you have?
- Who will be performing?
- What do you expects your audience to do?
Practice: it is quite common for people to feel nervous once it’s switched on they make a mistake and get flustered. This is completely normal! no one walks straight in and nails it. The only way you can over come this is to practice, and more importantly, allow yourself to practice realising the first few take are yours simply to get the feel of what you’re doing.
Pace yourself: Have a relaxed tempo, make sure you aren’t speaking too quickly or there aren’t any lengthy pauses.
Pronunciation: Make sure you speak clearly so that your viewers can understand what is being said.
Emphasize: Be aware of key words and slightly raise your voice when saying them or have a brief pause to express a point.
Eye Contact: You need to look at the camera as though it’s a friend you are talking to. It makes the video much more engaging.
Control your body language: Try not to appear too stiff, and make sure you smile, you are talking to a friend remember!
Length: Short is best. Ideally 1min in length. Be sure to say your script aloud as it takes longer than a read through in your head.
Publish: Remember by having your video embeded on your home page it makes the website ’sticky’ and encourages people to stay there longer and have a look around. If you have a series of videos you can publish them on your blog which all adds to rich search engine content. You should also upload your video to as many video sharing sites as possible, ie You Tube.
Promote: Make sure that once your video is complete that you are letting people know about it. You can do this by linking to it on social media sites such as Facebook and Twitter. You could also put a link on your email signature to ensure that its getting maximum exposure.
Performance: The best performance indicator has to be feedback and results. The best way to measure this is to include a clear
Call to Action at the end of you video (ie what you want the audience to do next).
By keeping these pointers in mind when you decide to embrace online video you will breeze through the production process and should start seeing the results you desire.
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